With the passage of time, 2013 has passed. Looking back on this year, the domestic market is still in a downturn, which makes many enterprises turn their bow to the foreign market, "export" has gradually become an important sales growth point of the whole industry. With the strength of developing overseas market for many years, in 2013, the company continued to make large orders in the overseas market, its sales performance continued to soar, its sales area continued to expand, and its international influence steadily increased. Since 2013, German Industrial Import and export company has frequently obtained large orders in overseas sales, with more than 70 export countries and regions, an increase of 30% compared with 2012. The sales market in the Middle East, South America and other places is even more good news. Du Yuntai, deputy general manager of Digong Machinery Co., Ltd., said that the reason why the overseas market of Digong has achieved such good results today is due to the marketing mode of "Digong characteristics". In 2013, through the investigation of Southeast Asia, South America and other places, in order to meet the needs of local customers and meet the personalized needs of customers, the company further developed and designed a series of professional working machinery, such as ultra long arm, telescopic arm and other customized products emerge in an endless stream. With efficient and stable equipment performance, comfortable operation and timely and thoughtful service, the company won the high recognition of customers German industry has laid a good foundation for opening up overseas market. In the future, internationalization is the development trend of construction machinery enterprises. In the internationalization strategy, German industry will continue to work hard to improve itself, improve product quality, improve service level, strictly control process flow, produce high-quality and excellent products, be responsible for itself and every customer; strive to open up overseas market and actively seek cooperation with China The cooperation between domestic and foreign large enterprises should give full play to the company's characteristics of "integrity-based", strengthen cooperation and realize complementary advantages. To create better conditions for the future development of the enterprise, to make the internationalization of the German industry go more smoothly, so that the German industry's flag continues to fly over the international market.
In recent years, with the rapid development of China's construction machinery industry, overseas M & A of construction machinery enterprises has become increasingly frequent, especially in 2013, when Sany acquired Putzmeister, which attracted great attention, suffered from the "road" problem. In the case of acquiring American wind power, President Obama deliberately obstructed it. It is understood that Chinese enterprises' overseas M & A is like breaking through the barriers. In addition to the mutual feelings and wishes, they should go through complicated domestic approval procedures, and be prepared to fight against the intentional obstruction of the other country. A few days ago, in the Sino US economic and trade dialogue, the Chinese government expressed its attitude and position on the US deliberately obstructing the merger and acquisition of Chinese enterprises. Support Chinese enterprises' overseas investment and provide them with necessary rights and interests protection. In addition to reaching an agreement with the U.S. government, the Chinese government will speed up the introduction of relevant policies and regulations, and relax the domestic approval procedures for Chinese enterprises' overseas investment. Relaxed approval procedures for overseas M & A Recently, Shen Danyang, a spokesman of the Ministry of Commerce, said in a joint interview with the media on several hot economic and trade issues that the Ministry of commerce is working with relevant departments to promptly revise the measures for the administration of overseas investment. In addition to the approval of the retention of overseas investment in sensitive countries and industries, the Ministry of Commerce plans to implement a filing system. The so-called filing system means that it does not need to be reviewed, but only needs to perform the registration and filing procedures to obtain the corresponding qualifications. In fact, when the national development and Reform Commission issued the relevant measures in 2004, it had implemented the filing system for specific objects within a certain range, but it was only used by the national development and Reform Commission in the approval of overseas investment projects, and the scope of application was relatively narrow. Perhaps based on this consideration, the latest regulation in the catalogue of investment projects approved by the government (2013 version) published by the State Council last year: no matter state-owned enterprises or private enterprises, as long as they do not involve sensitive areas and regions, overseas investment of less than $1 billion will no longer need to be submitted to the departments at all levels of the national development and Reform Commission for approval, but only need to submit forms for filing. Now, coupled with the revision of the measures for the administration of overseas investment, this will undoubtedly further stimulate the enthusiasm and enthusiasm of domestic enterprises for investment, and it is also expected to promote overseas investment to a new high. In fact, the filing system was first implemented in Shanghai Free Trade Zone in September last year. On January 21, Dai Haibo, Deputy Secretary General of Shanghai municipal government and executive deputy director of Shanghai Free Trade Zone Management Committee, announced at the Shanghai two sessions that at present, Shanghai Free Trade Zone Management Committee can issue filing opinions (certificates) for overseas investment projects within 5 working days, and 12 enterprises have completed filing procedures for overseas investment, with a total amount of foreign investment of 320 million US dollars. The statement of the Ministry of Commerce means that the filing system of overseas investment projects which has been first applied in Shanghai free trade zone will be gradually promoted to the whole country. This is undoubtedly a good thing for Chinese construction machinery enterprises. In the future, the investment of construction machinery enterprises overseas is expected to be supported by the state.
On January 21, the first China Heihe Russia Construction Machinery Export Fair hosted by the Heihe municipal government and organized by Heihe border economic cooperation zone and Heihe liyuanda Automobile Sales Co., Ltd. was held in our city. More than 30 elites from XCMG, FAW, Shaanxi Automobile Group and distributors covering the whole territory of Russia gathered in Heihe. With the help of the forum platform, we can deepen understanding, enhance friendship, discuss deep cooperation and seek common development. Chen Guang, member of the Standing Committee of the municipal Party committee, attended the opening ceremony of the fair and delivered a speech. In his speech, Chen Guang said that with the strategic upgrading of cooperation between China and Russia, trade with Russia has broad prospects and unlimited business opportunities. The municipal Party committee and the municipal government will intensify their efforts to support the export of construction machinery to Russia, help the rapid development of local enterprises, strive to create a first-class investment environment, provide high-quality services, and strive to establish a perfect distribution center and production and processing base for construction machinery and trade with Russia in our city. In recent years, with the further development of regional advantages and the continuous improvement of the construction of tourism and trade channels, our city has become an important export port of construction machinery and automobiles to Russia. In order to further promote domestic high-quality commercial vehicles and construction machinery, strengthen exchanges and cooperation with Russian agents in vehicle sales, after-sales service, logistics and transportation, and cultivate Heihe into a construction machinery exhibition and processing base with wide international influence in Russia, our city held this conference. The establishment of this platform will greatly promote the transformation and upgrading of Heihe's cooperation with Russia and form a more perfect cross-border industrial chain. It is understood that during the fair, there will be large-scale promotion conference, group docking and other activities. From 18th to 24th, famous construction machinery will be exhibited and sold to Russia in ergonghe Industrial Park of Heihe border economic cooperation zone
After the roller coaster like ups and downs in recent years, the construction machinery industry has entered a relatively stable period. Relevant people in the industry also have a more rational understanding of the development trend of the whole industry. 2013 is a year when the construction machinery industry has been stable after two years of downturn. For this year's trend, we can see from the hot spots in 2013. Weak recovery of the industry Recovery is a precious word for the construction machinery industry. Since 2011, adjectives in the whole industry have been full of "winter", "downturn". Many construction machinery enterprises also feel that it is difficult to move forward. They have insufficient confidence in the market and can not see when they can survive the severe cold. But even so, the recovery of the industry has long been followed and is becoming increasingly clear. According to the latest statistics, in November 2013, the sales volume of domestic brand excavators was significantly higher than that of foreign brands. In addition, compared with the same period of 2012, the sales volume of main construction machinery products in China's market in 2013 is gradually narrowing down, and the total cumulative sales volume in October 2013 has achieved a positive growth. By industry, from January to October 2013, loader, industrial vehicles and road roller increased by 1.18%, 10.96% and 17.3%, respectively. Excavator, grader and engineering crane also showed a trend of decreasing and narrowing. The sales volume of eight main engine products increased by 3.6% from January to October 2013. Specifically, in November 2013, the sales volume of excavator industry increased by 20% year on year, and it has been growing continuously since May. The year-on-year growth rate of Sany Heavy Industry has increased substantially for four consecutive months, but the cumulative growth rate is still negative. The year-on-year growth rate of Liugong changed from positive to negative, while that of Xiagong and Zoomlion continued to be negative. In the excavator market in November, although domestic excavator brands still play a leading role, the market share of foreign brands has increased slightly. Komatsu's performance was particularly outstanding, with a year-on-year growth rate of 58%, continuing to maintain high growth. From the perspective of external environment, the investment in housing, railway infrastructure, water conservancy and mining industries in the main downstream industries of construction machinery industry increased by 7%, 6%, 28% and 12% respectively from January to October 2013. According to the analysis of experts in the construction machinery industry, the single quarter income growth of construction machinery enterprises in the third quarter of 2013 has bottomed out and picked up slightly. Debt is still worrying According to statistics, according to the financial statements of the third quarter of 2013 of 12 domestic A-share listed construction machinery companies, the accounts receivable have increased instead of decreasing compared with the past, while the operating income has declined. In the third quarter of 2013, the total operating revenue of 12 construction machinery companies was 113.9 billion yuan, 19% lower than the same period of 2012, and the net profit was 47% lower than the same period of 2012, while the total accounts receivable of these companies at the end of the third quarter was 85.2 billion yuan, 11.6 billion yuan higher than the same period of 2012. The high accounts receivable and shrinking net profit indicate that the spring of the whole industry has not really come. At present, the global construction machinery industry is still in the adjustment stage, the market demand is shrinking, and the industry competition is increasingly fierce. And the irrational competition in the industry is undoubtedly worse for the financial situation of enterprises in the whole industry. The total operating revenue of XCMG machinery and Sany Heavy Industry in the third quarter of 2013 was 18.6 billion yuan and 29.9 billion yuan respectively, down 25% - 26% year on year. In the third quarter of 2013, the total operating revenue of Xiamen Engineering Co., Ltd. was 5.4 billion yuan, 14% lower than that of the same period of 2012, and its performance was at a loss. In addition, both Changlin and tianyetonglian were in a loss situation in the third quarter of 2013. The high level of accounts receivable has resulted in the decrease of the net profit of the industry, the difficulty of capital turnover of some enterprises and the increase of interest expenditure, among which the financial expenses of XCMG machinery increased by 157% compared with 2012. And Sany Heavy Industry's comprehensive gross profit rate in the third quarter of 2013 was 28.56%, down 4.85 percentage points year on year. Industry insiders said that the current construction machinery zero down payment, price and other bad marketing means are also the key factors to promote the surge of accounts receivable. Although the industry still has difficulties, with the stable implementation of the resolution of the third plenary session, the promotion of domestic demand expansion will gradually release market demand. The process of China's urbanization determines that by 2025, infrastructure such as roads and airports will still have more room to expand, and projects approved in the second half of 2013 are gradually showing their pulling role. Therefore, the current inventory pressure faced by the construction machinery industry is expected to be released in the next few years, so as to promote the industry to get rid of the bottom wandering state. The new year is expected to stop falling and pick up In 2013, the M & A events of construction machinery industry occurred frequently. It is a better way to slow down the downward pressure to adjust the structure when the industry is in a downturn. Sany Heavy Industry is undoubtedly an eye-catching one in many M & A cases. On July 1 last year, the company announced in the evening that Sany International Development Co., Ltd., a wholly-owned subsidiary of the company, invested 54.8977 million US dollars to acquire the remaining 10% equity of Putzmeister, Germany, so as to achieve 100% control of the company. The acquisition of Putzmeister is an important step for Sany Heavy Industry to build the leading position of "the world's largest concrete machinery manufacturer". On December 11, 2013, Sany Heavy Industry announced that the company signed a formal cooperation framework agreement with parfiger and its shareholders and other relevant parties: Sany Heavy Industry will subscribe 5% of the new shares issued by parfiger through a directly or indirectly wholly-owned subsidiary, and in addition, directly purchase 5% of the existing shares from parfiger's shareholders. After the completion of the transaction, Sany will eventually hold 10% of the shares of parfiger, and parfiger will indirectly hold 10% of the shares of three companies. It is understood that
At the beginning of each year, we should look forward to the future as usual, which is also true for the most eye-catching heavy truck market in the truck market. Looking forward to the heavy truck market in 2014, each has its own opinions and has its own reasons. On the whole, it can be basically determined that on the basis of 770000 units sold in heavy truck market in 2013, the market capacity in 2014 will not have a significant increase, either a small decline or a small increase. Sales volume may increase or decrease by about 10% year on year For 2014 heavy truck market prospect, each heavy truck enterprise seems to be different, but there is also consensus. Ma Chunji, chairman of SINOTRUK group, believes that in 2014, the central government will adhere to a positive fiscal policy and a stable monetary policy, the state's investment in people's livelihood, infrastructure, subway, high-speed rail and other aspects will continue to increase, and there will be a large increase in engineering vehicles; with the recovery of the global economy, the export of heavy trucks will increase; logistics and transportation will also increase, and the sales of road vehicles will also increase slightly. He was optimistic about the heavy truck market in 2014, but did not specify the specific market capacity. Shao Jingkun, general manager of beiben Heavy Truck Group marketing company, believes that in 2014, the market capacity of heavy trucks was more than 700000. The demand of market renewal, the strengthening of the management of huangbiao, the construction of urbanization, the rapid development of logistics and other factors will bring a good external environment for the growth of heavy truck market. Although Shao Jingkun saw many positive factors in the market, the expected sales volume was down, reflecting that beiben's prediction of the market prospect was relatively cautious. Zhou Yinchao, general manager of Shaanxi Automobile sales company, believes that the heavy truck market will grow steadily in 2014. The implementation of the Fourth National Congress, the development of the west, the construction of urbanization, the investment in infrastructure, the "yellow for green" and the construction of logistics park are all favorable factors. If China IV is implemented on or after July 1, 2014, there will be a big growth in heavy truck demand in the first half of 2014, and the annual sales will increase to about 800000 vehicles. The sales volume of 800000 vehicles increased slightly by 3.9% compared with 770000 vehicles in 2013. According to relevant people of Foton, heavy truck sales will increase by 10% in 2014, that is to say, 847000 vehicles, which is optimistic. Tang Gang, deputy general manager of United trucks, believes that in 2014, the sales volume of heavy trucks will reach 810000, and the market of engineering vehicles and natural gas vehicles will become the main growth force. According to the marketing department of Jianghuai heavy truck, the market capacity of heavy truck in the new year will grow steadily or be equal to that in 2013. Luo Donghai, general manager of XCMG, also holds the same view. He expects that the trend of heavy truck market in 2014 will be low before and high after. The sales volume of heavy truck is basically the same as that in 2013. Among them, the proportion of engineering vehicles, special vehicles and natural gas products required for urbanization construction will rise slightly, and small tonnage cargo vehicles and high-power tractors in the field of logistics vehicles will become the mainstream. It is reported that Dongfeng commercial vehicle and FAW Jiefang, the two giants ranking first and second in heavy truck sales in 2013, are cautious about the market in 2014. FAW Jiefang believes that the total sales volume of heavy truck market will decline by 10%, while Dongfeng commercial vehicle thinks it will decline by 5%. To sum up, the market expectations of major heavy truck enterprises in 2014 are concentrated between 10% decline and 10% growth. That is to say, between 693000 and 847000 vehicles, basically around the reasonable fluctuation of sales volume in 2013. Sales volume is difficult to "go to a higher level" According to Yang zaishun, Secretary General of the commercial vehicle branch of China Federation of passenger cars, the market boom in 2013 was characterized by false fire. First of all, in 2013, truck enterprises and dealers slashed their prices to increase sales before the implementation of the Fourth National Congress, with a 10% discount for general slow-moving models and a 60000-80000 yuan reduction for special slow-moving models in some places. Since the fourth quarter, dealers in some regions have added high-end models to the list of price reduction promotions, such as Dongfeng Tianlong, Jiefang J6, Futian Auman GTL, SINOTRUK, GAC Hino 700, Hualing star Kaima, etc., mainly for the marketing rebate of the main engine manufacturers. Secondly, 2013 coincides with the peak period of vehicle change. Generally, the replacement cycle of heavy trucks is three years. After the ultra-high growth of heavy truck market in 2010, large-scale vehicle change will be required in 2013, and the vehicle change volume will be reduced in 2014. Yang zaishun doesn't think it's easy to say about the market in 2014. He pointed out that in 2014, it is not clear where the "troika" trend of China's economy is going, especially the "Three Chaos of roads" and "replacing business with value added" have a great negative impact on the logistics and transportation industry. It is expected that the heavy truck market in 2014 may be more difficult to have a significant growth opportunity, and there are too many uncertain factors. Stable market trend of urbanization and four supporting countries Although the sales volume of heavy trucks will not increase significantly, there are still many factors that support the market demand not to shrink significantly. Among them, urbanization and "four effects" are the most significant factors. At the end of 2013, the central rural work conference put forward three "100 million" urbanization goals, that is, by 2020, to solve the problem of about 100 million people entering cities and settling in cities and towns, about 100 million people rebuilding shantytowns and villages in cities, and about 100 million people urbanization in the central and western regions. Data released by the national development and Reform Commission also shows that the migrant population is gradually returning to the central and western regions. In addition, the recently announced policies of "strict settlement of large cities" and "open settlement of medium and small cities" are also known as "local urbanization", that is to say, vigorously promote urbanization in the third and fourth tier cities, bringing development opportunities to heavy truck market, especially engineering vehicles. SINOTRUK, Hongyan, beiben and other enterprises that are good at engineering vehicles are looking forward to this. The fourth stage of China is a double-edged sword, but in 2014, it may only work on the side beneficial to the heavy truck market